Data-informed targeting
Postcode sectors are selected using available demographic and housing data - so the aim is to help advertisers reach households more relevant to their offer, not just the most households.
Premium local guides for selected areas
Local leaflet advertising,
Local leaflet advertising,
for selected Cheshire areas.
The Local Edition creates beautifully designed, category-exclusive guides for carefully selected local areas. Each edition is delivered directly to selected households and supported by QR-tracked landing pages - helping local businesses reach the right audience through a more refined form of print advertising.
- One business per category
- Selected local delivery
- QR-tracked response pages
※ The first Alderley Edge edition is currently in planning. Editions proceed once a viable mix of categories has registered interest.
Volume 01 - Alderley Edge, in planning for spring 2026
What is The Local Edition?
The Local Edition is a premium printed guide distributed to carefully selected households in desirable local areas across Cheshire and the North West. Each edition features a small number of local businesses - one per category - alongside a QR-tracked landing page that lets advertisers understand campaign response. Unlike mass-market leaflet drops, each guide is designed to be kept, not discarded.
Category-exclusive by design
Only one business per category features in each edition. Once a category is reserved, it will not be offered to a direct competitor in that guide.
Premium print, simply reported
Each advertiser receives a post-campaign summary covering QR scans, website clicks and enquiry submissions where collected - more visibility than traditional untracked print.
Local advertising should feel
considered, not crowded.
Most leaflet advertising competes for attention in a pile of unrelated flyers. The Local Edition is different. Each area guide is designed as a premium local publication, featuring a carefully limited number of businesses and only one advertiser per category.
Category exclusivity
Only one business from each category is featured in an edition, helping advertisers stand out rather than compete on the same page.
Selected local reach
Editions are planned around specific local areas and household counts, giving businesses a clear sense of where their message is being delivered.
Print with digital tracking
Each advertiser can use a unique QR-tracked landing page, making it easier to understand response and follow up after the campaign.
How The Local Edition works
A clear, four-step path from reservation to reporting - designed to feel as considered as the guide itself.
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01
Choose your edition
Select the local area you want to appear in, starting with upcoming editions such as Alderley Edge.
-
02
Reserve your category
Each edition includes only one business per category. Once your category is reserved, it is not offered to direct competitors in that edition.
-
03
Approve your advert
We prepare a premium print-ready advert using your brand details, offer, contact information and QR-tracked response page.
-
04
Delivered and reported
The guide is printed, delivered to selected households, and followed by a simple campaign summary showing QR scans, clicks and enquiries where available.
Local editions, built around real places.
The Local Edition is designed to scale across carefully selected towns and villages - while each guide remains specific to its area.
Advertising in Alderley Edge - Category-exclusive local guide, delivered to selected households in and around Alderley Edge.
Learn about this editionAdvertising in Wilmslow - A planned premium local guide for selected households across Wilmslow and the surrounding area.
Register interestAdvertising in Knutsford - Future Knutsford edition for businesses seeking refined local visibility in selected households.
Register interestAdvertising in Prestbury - Planned Prestbury edition delivered to a carefully selected resident list.
Register interestAdvertising in Hale - A future Hale edition built around premium local categories and selected households.
Register interestAdvertising in Didsbury - Planned Didsbury edition for businesses that want to be remembered locally.
Register interestThe Local Edition provides premium local advertising, targeted leaflet advertising and QR-tracked print campaigns for businesses that want to reach selected households in carefully chosen areas across the UK. Editions proceed once a viable mix of categories has registered interest. Areas, dates and household counts vary by edition.
For businesses that want local attention
without looking ordinary.
The Local Edition is built for businesses where presentation, trust and local reputation matter. It is particularly suited to home, lifestyle, property, wellness and premium local service categories - designed for advertising in Alderley Edge, Wilmslow, Knutsford and other carefully selected local areas.
- 01Landscapers & garden designers
- 02Estate agents
- 03Private dentists
- 04Kitchens & interiors
- 05Roofers & home improvement
- 06Cleaners & home services
- 07Gyms, salons & wellness
- 08Restaurants, cafés & local experiences
- 09Pet care & family services
- 10Financial & professional services
Choose a placement that fits your campaign.
Four placements, each designed to feel like part of the publication rather than an interruption to it.
Front cover
Front cover feature
Highest-visibility placement for one premium local business. Best suited to high-value services where one new customer can justify the campaign.
Request availability
Back cover
Back cover feature
A strong standalone feature placement with excellent visibility when the guide is folded or retained on a kitchen counter or notice board.
Request availability
Half-panel
Half-panel feature
A larger internal placement for businesses that want room for a short message, seasonal offer and QR-tracked response page.
Request availability
Directory
Directory placement
A compact but polished placement within the local business section, ideal for relevant local services that benefit from being kept on hand.
Request availabilityPrint, supported by simple digital tracking.
Each advertiser can receive a unique QR code linked to a dedicated landing page. After the campaign, we share a clear response summary - scans, clicks, phone taps and enquiry submissions where used.
Illustrative campaign report - example data only
Oak & Stone Landscapes · Alderley Edge Vol. 01
Period
14 days post-delivery
Figures shown are illustrative only and do not represent promised results. Tracking does not guarantee leads or sales, but it gives advertisers more visibility than traditional untracked print advertising.
1,284
QR scans
+12% wk-on-wk
486
Website clicks
84% from QR
73
Phone taps
Mobile only
31
Enquiries
Form submissions
Tracking does not guarantee leads or sales - but it gives advertisers more visibility than traditional untracked print advertising.
Built to be clear, local and accountable.
A new publication has to earn its place. These are the principles the first editions are built around.
- 01 No crowded competitor pages
- 02 No vague delivery claims
- 03 No forced email gates for residents
- 04 No performance promises we cannot control
- 05 Clear artwork approval before print
- 06 Simple reporting after distribution
Frequently asked questions.
How is The Local Edition different from standard leaflet advertising?
Most leaflet campaigns deliver a single business's flyer alongside dozens of unrelated pieces. The Local Edition is a curated guide - only a small number of carefully selected businesses appear per edition, one per category. The guide is designed to feel premium enough that residents keep it rather than recycle it immediately.
Which areas does The Local Edition cover?
The first edition is planned for Alderley Edge. Future editions are planned for Wilmslow, Knutsford, Prestbury, Hale and Didsbury. Editions are added when there is sufficient interest from a viable mix of local business categories.
What does "category-exclusive" mean?
Once a business reserves a category - for example, garden design, private dentistry or kitchen fitting - that category is not offered to a direct competitor in the same edition. Your business is the only one of its kind in that guide.
How does QR tracking work?
Each advertiser can use a unique QR code linked to a dedicated landing page. After the campaign, we share a data summary covering QR scans, website clicks and phone taps where collected. This gives advertisers more visibility than traditional untracked print - though advertising response is not guaranteed.
How many households does each edition reach?
Household counts vary by area and edition. Details for specific editions are provided at the point of enquiry. We do not make vague delivery claims - counts and delivery areas are confirmed in writing before any campaign proceeds.
How do I reserve a category?
Use the enquiry form below to register interest. Tell us your business name, category and preferred area. We will confirm category availability and provide full details about the edition, timing, pricing and artwork preparation.
Reserve your place in an upcoming local edition.
If your business serves customers in areas such as Alderley Edge, Wilmslow, Knutsford, Prestbury, Hale or Didsbury, register your interest and we'll let you know which categories are available.
- One business per category, per edition
- Premium artwork prepared and approved
- Simple reporting after distribution
※ The first Alderley Edge edition is currently in planning. Editions proceed once a viable mix of categories has registered interest.
For residents
Local offers and trusted businesses, straight to your inbox.
Residents will soon be able to receive occasional updates from their local edition - featured businesses, seasonal offers and useful local recommendations.